Rohtak store opening by changemytyre.com

 

ChangeMytyre.com- India’s first online store announced launch of its first offline multi-brand tyre store in Rohtak , Haryana . It is the first among 10 stores being established by the company in India over next few days. These modern well styled stores are being launched under the name ChangeMyTyre Pitstop. The stores will sell Tyres , Alloy wheels and Accessories and is well equipped to handle tyre servicing too. Each of the store will have Wheel Balancer, Wheel Aligner and Automatic Tyre Changer to provide professional tyre servicing in the region.

The opening ceremony was attended by Mrs. Renu Dabla, Mayor of Rohtak, Mr.Mukesh Gaur,BJP pradesh Mahasachiv,Shri shri Kapil Muni ,Well known religious leader , Mr. Rajneesh Batta, National Franchisee Head,ChangeMyTyre.com and Mr Mukesh Soni, Owner of Durga Tyres, along with other officials & guests.

ChangeMyTyre Pit stop is located in the center of the town near Subhash Cinema, Subhash Road, Rohtak , Haryana. Spread over a total area of around 1000 sq ft, the showroom has a pleasant ambiance and an innovative display of both Indian and Imported Tyres and accessories. The store has a team of 4 personnel all trained in required technical skills. The team has been trained by the company in various facets of tyre business through well structured training program encompassing product knowledge,customer handling and technical skills etc.

Speaking at the inauguration, Mr. Rajneesh Batta, National Franchisee Head,ChangeMyTyre.com said, “Automobile market in Haryana has registered tremendous growth in the last few years. For us entering Rohtak is the right move towards expanding our footprint in a progressive state like Haryana. We have conspicuously selected this tier -3 city as it attracts well to do rural population which is not effected by economic downturn and offers immense opportunity for such initiatives.

The growing industrial movement in Rohtak is complemented by the increasing passenger car and SUVs segment in the city. We now see lot of high end vehicles in and around Rohtak and its high time that such state of the art stores are opened to cater to every spectrum of car & bike owners. ChangeMyTyre.com pitstop aims to provide state-of-the-art facilities and efficient service to our valued customers in the city and our ONLINE website complements our offline tyre business.”

Also present at the occasion, Mr Mukesh Soni , Owner of Durga Tyres, said, “I was attracted towards opening up a ChangeMyTyre Pitstop due to their professionalism, openness ,support through ONLINE store, ease of brand linkage, ease of sourcing and availability of products catering to every segment of customers . Establishing a Changemytyre Pitstop store was 40% more cost effective which will help us to break even at a faster rate.”

TyreTimes wishes this enthusiastic entrepreneur a huge success in his endeavor.

Delti.com consider buying their tyres Online

Delticom AG, Hanover/London – 12.06.2013 – More than a third of drivers would now consider buying their tyres online, according to a UK web survey of over 1,000 UK motorists*, on behalf of Delticom, the leading online tyre retailer in Europe – nine percent above the 2012 figure of 27 percent.

The number of motorists who have already bought tyres online has also increased, to 14 percent; up from 11 percent in the previous year. Young drivers are leading the way on this type of buying. More than 40 percent of the 18-24 age group said they had done so compared to 15 percent of 45-54 year olds, and five percent of over-65 year olds.

A high availability of stock was a very important factor for tyre buyers, with 81 percent of respondents rating this important or very important. Being able to have their tyres fitted locally was vital to 76 percent of respondents, and a large choice of tyres, brands and models was important for 70 percent.

Delticom’s tyre expert Rainer Binder said: “We are pleased to see that more and more motorists in the UK are choosing to buy their tyres online. It is also very encouraging that young drivers in particular have realized the benefits of doing so, although drivers in all age groups are now shopping online for this essential purchase.

“Our survey also showed that knowing who would fit the tyres gave motorists much more confidence about buying their tyres online. We have always recognized the needs of online tyre buyers and know the importance of our network of professional, local fitting partners in the UK.”

Mahindra First Choice ties up with change my tyre

Mahindra’s multi-brand workshop chain, First Choice, has tied up with changemytyre.com to provide tyre fitment services to buyers who purchase their tyres from changemytyre.com. The website already has 100 fitment centres across 45 cities, and with this tie up, Mahindra First Choice will become the priority fitment centre for the website’s customers. Buyers can order their tyres online and choose to get them delivered at their doorstep or at an authorised fitment centre.

With this tie up, changemytyre.com also becomes the tyre supplier to the First Choice outlets. Yadvender Yadav, operations head, Mahindra First Choice, said, “We are glad to partner with changemytyre.com across cities as it helps our customers to have convenient access to changemytyre offerings and enhance customer satisfaction.”

Apart from tyres, changemytyre.com also sells alloy wheels and car accessories.

Source: http://www.hindustantimes.com/Autos/HTAuto-TipsAndTricks/Mahindra-First-Choice-ties-up-with-change-my-tyre/Article1-1067605.aspx

Changemytyre.com Starts Operations in Mumbai and Bangalore

Changemytyre expands its presence beyond Delhi NCR and Chandigarh to Mumbai and Bangalore to cater to custoemrs in West and South India. First set of fitment centres in Mumbai and Bangalore are being rolled out this week.

 

Nexen Tyres Now Available on Changemytyre.com

In a joint press conference today, ChangeMyTyre.com (CMT) and Kapico Auto1 India (P) Limited (Representative of Nexen Tyres in India) proudly announced their association and the launch of online market presence of Nexen Tyres in India through ChangeMyTyre.com and its Fitment Centre Network.

Nexen Tyres is a leading Korean Tyre brand with a 70-year-old history of producing and selling high performance tyres all over the world in more than 120 countries. Today, Nexen tyres is one of the rapidly growing companies in the PCR & SUV tire segments in the world, and has recently added one more state-of-the-art tyre manufacturing facility in Korea to cater their growing demands for its superior tyre products.

Speaking on the occasion, Mr. N.S. Suresh – Vice President of Kapico Group’s Global Tyre Business said, “We are proud to be associated with ChangeMyTyre.com, a radical beginning of passenger car/SUV tyres being marketed and sold online for the first time in India. The fact that a large portion of Indian passenger car tyre consumer remains IT savvy & technology-driven, introduction of ChangeMyTyre.com has received a grand welcome sign from its users.”

Adding further, Mr. N.S. Suresh said, “Within a short period since its introduction, CMT’s success in terms of increase in traffic and consumer reach is a clear indication of online sales channel becoming a popular choice. More importantly, ChangeMyTyre.com has comprehensively integrated an excellent showcase of tyre products till efficiently delivering it and fitting it to the end consumers. Through our association with ChangeMyTyre.com, all our customers wherever they are in India will have an instant access to complete range of Nexen’s tyres. We strongly believe this will also allow us to communicate effectively the strength of Nexen technology and attributes of Nexen brand to consumers at large.”

Replying to a question, Mr. Neeraj Chauhan, CEO, ChangeMyTyre.com said, “Tie-up with Nexen tyres is in line with our stated ethos of providing multiple options to a consumer when he/she visits ChangeMyTyre.com for buying tyres for their drive. Korean technology and products are already well-accepted in Indian market and Nexen’s products carry forward the same Korean technological finesse and quality commitment.”

All tyres are not equal, they need not to be

When we started changemytyre.com one of the objectives was to help a consumer select right car tyres. Between Indian and International tyre companies there are over 15 brands of tyres available in India. The situation gets complicated that each brand has multiple sub brands; each one of which when conceived was designed to cater to a specific usage and performance situation.

There is no single ideal, all-purpose tyre; no tyre brand or sub brand can claim to manufacture a tyre which addresses all requirements of the consumer like tread life, driving comfort, traction, noise and handling and still be better than every other tyre on each parameter. Laws of physics and constraints of material science imply that there is always a trade-off among the various performance deliverables. The tyre which promises extra mileage thanks to hard tread will not be able to able to deliver soft ride, tyre with softer sidewall will give great ride but is susceptible to cuts on rough Indian roads, tyre claiming to be having an excellent grip on the road will also mean lesser fuel efficiency. But the obvious question is “what is the problem with this?” A consumer should be able to make a choice by going to a tyre site and see which sub brand delivers what feature and decide.

This is where marketing spiel takes over and well thought product idea becomes an alphabet soup. All tyre sub brands promise everything and there are no exceptions here. Going through one such website of a prominent Indian tyre brand I was surprised at the attempt to camouflage the characteristics of their sub brands. Each brand – as per them – has long life, great mileage, excellent driving comfort, strong grip and great fuel efficiency. Only difference being one adjective substituted with the other, great by good or superior by exceptional.

Soap companies do a much better job here, Lux is for beauty and Lifebuoy is for hygiene. Each brand is clearly positioned for the identified segment. There is no attempt to camouflage the characteristics of that brand. All tyre sub brands are very nicely named and that’s where the attempt to etch the brand identity ends. Consumer is expected to assume that higher priced brand is a better product, but better in what sense? That is not defined.

Tyre marketers lack the courage to accept and tell that there is always a trade-off. The tyre that shall give a great driving comfort will be required to be replaced after having run lesser Kilometres. What stops tyre companies to position their sub-brand clearly? Perhaps no one is ready to bite the bullet; all are afraid that they will lose customers to the rival brand which claims to have all the advantages.

The situation is compounded by the fact that there are not many independent reviews of the tyres which help the customer unravel the real characteristics of the tyre brand. Information deficit is so severe that some tyre companies even do not find it worthwhile to mention critical information like load and speed ratings of their tyres on their websites. They may have their reasons but it is bad for the consumer.

So what should a consumer do? Customers shall need to do the research themselves.There are few forums listing  tyre reviews, one can visit websites of different tyre companies and sift through the subtle differences which they are trying to convey. One day we hope Changemytyre.com shall evolve as the definite tyre information resource on the web. We plan to list features, comparisons, reviews and customer experiences on all tyres. That will still not take away the trade- off you may have to make between traction and fuel efficiency but any choice made would be an informed choice.

Buy Tyres Online in India

Changemytyre.com is happy to present the first online Tyre Store in India. Passenger Car Tyres from all brands available in India are available for sale and deliveries across India on changemtyre.com. We hope to use this interactive platform for sharing information , news , updates on Tyre and Automotive sectors. Please visit www.changemytyre.com to select and purchase your tyres.

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